casey neistat

The incredible power of Social Media


Jerome Jarre, many of you will know him. He is a Vine Superstar (1.44B views) with a huge following over all platforms. (1.29M on Twitter, 1.8M on Instagram). He has brought the attention of the world to the famine crisis in Somalia. The attention of the world, I actually mean, it isn't an exaggeration, Turkish Airlines has donated an entire cargo plane, and another 140-tonne capability over the next 6 months as well. Ben Stiller has joined, and so far many other stars with a huge reach (Casey Neistat, Colin Kaepernick and so many others!) 

They set up a gofundme campaign which has been crashing the entire platform since it opened 20 hours ago. Once I managed to actually access the website, these were the staggering numbers within the first 20 hours.  

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Yes, 924,000$ within 20 hours, by over 30,000 people. Including Casey Neistat donating 10,000$, Colin Kaepernick donating 25,000$. Why am I mentioning these two. It's because of Social Media that it is now getting so much traction, not only did they donate yet they shared it across their platforms as well with a combined amount of over 2M followers alone on Twitter. This is how the word gets spread, and people from every corner of the world come together to help a great cause.

Jerome just released an update on the campaign with these incredible statistics. "People from over 104 countries, with an average of 28$ being donated per person." 

This is the power of Social Media. So go donate if you can, share the link across all platforms and let #lovearmyforsomalia spread to even more corners of the world, and get to even higher numbers.


An Update: From the time I started writing this post, to now which is a total of 18 minutes, another 26,000$ have been donated.

Casey Neistat - My Inspiration

Casey Neistat is a filmmaker. Some might say merely a vlogger, but if anyone would give him that little credit then at least credit him with the fact that he has broken a multitude of YouTube records. Yet to me, he has been an inspiration for the last years; where he was definitely one of the reasons that I decided to puruse being a photographer. 

He does what he thinks works. He sticks to his ideas, no matter how mad or inappropriate they seem. Nike wants him to make a commercial, so he boards a plane and goes on a world trip. It works, it truly does, but its not orthodox nor standard. Yet even so, people love his work for just that reason. A $25,000 budget for a promo video for Walter Mitty, got spent on relief in the Philippines, and 20th Century Fox said okay. That is Casey Neistat.

In every university course, everytime I was asked about my idol in general it was always Casey Neistat. The philosophy he has. Yet it was this video, actually a commercial which really made me want to write this post. A commercial yes, but it wasn't an advertisement. It was a message, to everyone like me; young creators who try their hardest to push out the very best content.

He does everything possible, to make and create content. The equipment doesn't matter, they are tools which is what he too always says. He breaks cameras on a continuous basis not for show nor for entertainment value but because he does everything for the shot. People criticise him for that, for being uncareful and "rich" yet it isn't about that. It is about the shot, getting the most possible out of the gear and doing everything to get the to the limit of his industry. It is this philosophy that inspires me so much, the concept that he does everything possible. That is what I strive for, it might not be filmmaking, but it is because of him, Casey Neistat that I believe in it. One really doesn't need to add anything else than this quote from him himself.

"If you are doing what everyone else is doing, you are doing it wrong."