The Struggles of Social Media

Facebook - 600 likes and 35 views per post. 

Instagram - 3900 likes and 1200 views per post.

Facebook gets me about 5% views and Instagram about 33%. To ensure that people following my page, get to see the content published via Facebook I'd need to pay. Whereas on Instagram, the problem isn't the new algorithm, it's ghost followers and fake account (spam, followers4followers etc), this doesn't mean that my followers aren't seeing the posted content yet that the majority of my followers aren't interested in me, which is another sad reality nonetheless; even so there isn't a real way to stop either of these things happening. A few tricks however, can be used to slightly minimise these problems.

Facebook Views

• Like and share the post using your personal account – This gives Facebook's algorithm the hint that people are interested in the post; thereby automatically spreading it to more and more followers.

• Facebook is pushing native video, rather than shared video via Youtube, Vimeo etc. Thereby if videos are in your main media form make sure they are native to Facebook. Similarly, you will automatically see photos and texts do worse than videos.

Instagram Views

• If one activates an Instagram business account, Instagram offers a whole universe of statistics and numbers surrounding your followers; ranging from most amount of followers online each day, through the amount of website clicks to the numbers of men, women, countries cities and ages which encompass your followers. Using these, one can arrange times when to post, allowing the most followers to see the posts simultaneously. This gives one the highest amount of engagements within the quickest time.

• When it comes to ghost followers there is very little that you can do, and Instagram only mass deletes once a year approx. Cleaner for Instagram is the only tool that has actually helped me in this regard. Yet, there are downsides, as it automatically filters out between "Ghost Followers and Inactive Followers", these then get blocked. Which automatically thereby makes the ghost followers unfollow you, however in a case when these people become active again, they can never see your account again. Yet this isn't very likely to happen.

 A post which I made for Instagram Story.

A post which I made for Instagram Story.

These are crucial issues if you ask me. Yet I can't deny the fact that social media is crucial nowadays and I am a true lover of it. I use social media, especially Instagram extensively with my Facebook always lagging behind just a bit, this is once again because of the shocking small amount of reach which one receives. 

Social Media is how I got, my biggest job so far and that is also because of the reach that I have created throughout the years. This isn't anything new, however, I am a true believer that social media is incredibly interesting when it comes to marketing; getting your name out there and creating an audience for ones work.